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How we began

Hello, I’m Michelle, a self-employed management consultant, mum of two teenagers, and menopausal. There you go I’ve said it, menopausal. 


Michelle Rust ~ Founder


I’ve worked in healthcare throughout my entire career and in the late 90s spent time within the fields of psychiatry and women’s health, the latter giving me a valuable insight into the menopause. Even 20 years ago we knew the risks of synthetic Hormone Replacement Therapy (HRT) and likely outcomes, what we didn’t know then, was that those risks persist for at least 10 years after stopping HRT, so years later when I became menopausal myself, I knew HRT was not for me.1 The consequences of not taking anything meant being faced with mood swings, weight gain, hot flushes and sleep disruption. So, like many other women in the same situation, I was frustrated by a lack of options out there and I felt stuck. By sheer chance, while on his travels, my husband discovered a natural product called CBD. Upon researching the many possible health benefits, it became clear that this could not only help my menopausal self, but also thousands if not millions of women like me. And, after digging even deeper, I also discovered CBD was linked to so many other possible health benefits. There was only one problem with the current CBD market, it lacked trust and quality. So, disappointed with the lack of trustworthy options, I decided to create a clean premium brand of natural CBD using only the finest extraction processes, a brand based on honesty and integrity, and that brand is Potyque.

Potyque was created for today’s frantic modern lifestyle. The busier we become, the less quality time we’re able to enjoy, which means being more prone to stress, anxiety, insomnia and every other 21st century ailment.

Because we all need balance in our busy lives, the unique properties of Potyque CBD helps us to enjoy more of the moments that matter and let go of the ones that don’t.





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